In this episode, Hilary Billings, a viral content creator and
CEO of Attentioneers, shares her expertise in capturing and keeping
attention online. She discusses her journey in understanding the
intentional nature of viral videos and the struggle to create
successful content. Hilary highlights the key components of
successful viral videos and the importance of understanding
different platforms and their audiences. She also emphasizes the
constant changes in algorithms and the need for quality content.
Hilary introduces the viral video blueprint, which includes a
three-part guide to creating engaging videos. The guide focuses on
grabbing attention, sparking emotion, and providing value to the
audience. The conversation explores the key elements of creating
viral content, including the power of emotion, the importance of
creating a curiosity gap, attention-grabbing hooks, video length
and engagement, editing and equipment, and the viral video
blueprint. The guest, Hilary, provides valuable insights and
practical tips for content creators to improve their content and
increase their chances of going viral. She emphasizes the
importance of understanding the psychology of attention and
leveraging it to create engaging and shareable content. Hilary also
offers a free resource, the viral video blueprint, to help content
creators generate ideas and improve their content creation process.
Hit play!
Meet Hilary:
Hilary Billings is the Co-Founder and CEO of
Attentioneers- where she helps entrepreneurs and personal brands
drive revenue by creating content their audiences care about.
Having grown her own following from 0-400k followers in 40 days,
and garnered over a billion organic views in under 12
months,
Hilary understands
the psychology of capturing and keeping attention online. Her
agency not only works with internationally recognized brands and
celebrity influencers, but also collaborates directly with TikTok
as members of their Advisory Board. A certified personal brand
strategist,
Hilary has
worked with a gamut of high-performing entrepreneurs, including
billionaires, Victoria’s Secret models, and New York Times
best-selling authors. A former Miss Nevada, journalist, and
on-camera host,
Hilary has
also worked with traditional media outlets including USA Today, E!
News, and Extra!. Considered an authority on personal branding and
short-form video strategy,
Hilary’s insights have been featured in
Entrepreneur, Huffington Post, and Forbes.
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